How new technologies & mobile development impact web consumer buying behaviour

5 min readNov 6, 2020

In old times, business connects with users through traditional communication ways like phone calls & emails to provide the best services to customers but as time got changes in the current era with technology advancement. In this digital era, the customer has power in their hands to give an appropriate favour to the company and industries. Thanks to the mobile app development through which customers have full control over information. They can use effective mobile web collaboration & digital technology platforms in order to perform browse, research & product purchasing.

Mobile technology is an overall shift towards the retail landscape for a new dimension, retailers opt for new strategic capabilities to provide the best solutions to fulfil the needs of customers & their expectations. Proactive brands also offer innovations in order to enhance the shopping experience of customers through which business owners get true brands. This thing helps in improve the retail shop image and it has been seen that investment in digital technology becomes a priority for most of the retail brands and provides success in this competitive world.

Connections of customers with online platforms

In the present scenario, it has been seen that every person live two types of a different life, one is a vibrant online life & another one is offline life. In an online manner, users can connect with their friends and keep up to date with everything or new latest things. This will showcase individual independence.

Improvement in information technology boosts up connectivity & takes the world together to a big community and changed the era from smart phones to smart big data. Companies can gain a boost by connecting customers with online platforms & satisfy them with fulfilling their sophisticated needs. The best way to connect with the new generation is to meet the audience and achieve all the targets. The best way to connect with customers is the platform of social media such as Instagram & Twitter.

Expectations of customers have changed

With changes in the time technology, behaviours of customer buying also get changed. The customer’s need can be fulfilled by the introduction of mobile phones and e-commerce for specific times in order to run a business. Internet-enabled Smartphone’s, tend to access different services or products anytime. This is the main reason behind the rising of the expectations of customers towards particular services or business.

In this era of digital technology, consumers are much aware of the powers. Users are completely free to express their satisfaction & dissatisfaction with social media. This will help the business to evaluate their companies’ reputation along with enhancing the level of customers’ experience towards products & services.

Latest channels for communication

In early times, a business can be used to provide the best customer services via phone calls & emails. Although, the mode of email for communication seems to be not effective because of late responses. These methods can be in favour of the company & consumers through which they can only able to get the information for the discretion of the company. In the present or digital era, the situation completely gets changed. With the technology advancements & mobile webs, consumers got highly aware of it as different social media platforms are available for the customers to check out the business. One dissatisfaction expression can change the position of brands. Hence, customer satisfaction is a must for enhancing the company’s reputation & brand.

Secure payments & mobile devices

With the enhancement of smart phones uses & internet connectivity for performing different activities, users spend lots of time on online platforms. This will browse the website & different mobile apps of brands in order to product purchase and fulfilment of needs requirements. Hence, this seems to be important to have an online platform for a particular business through apps’ reliability.

If a business is not accessible via Smartphone’s, this will present a wrong impression on users for not being the excellent services & authenticate service provider. Hence, online availability for the business seems to be beneficial to the customer as well as the companies. This platform presents the views and provides information through online connectivity.

Retail branded Credit cards stores

Credit cards for retail branded stores seem to be a part of the digital strategies of companies in order to serve several audience holdings to these branded credit cards. Businesses who offered successful programs for retail branded store cards keep the main focus on the experience of the cardholder. It should enable mobile & utilize tools for the next generation in order to maintain the engagement of the user.

Augmented reality

This seems to be one of the best & emerging technologies that can give better trends for the future.

1. Timberland

This becomes popular when the virtual fitting room was developed in the 2014 year by Lemon & Orange. This room allows the users to check out with several outfits. Along with this, there are different benefits available with the techniques of augmented reality in order to serve the best solutions to customers and provide a better understanding of products.

The name of the most common brands is:

· Cadbury

· Lego

· Tesco

· BMW

· Mercedes

· Converse

· Patron Tequila

2. IKEA

This is a retailer of furniture. This will help the user in selecting the shelf unit or sofa as per the look of the room. This comes up with a new idea of the AR app development in order to help the customer of e-commerce in a specific area.

Summing up

There is no doubt about technology that new emerging technologies are ever-evolving over the past few years and take out drastic changes for the industries. Its impact can be directly seen in the buying experience of customers. The era of information technology has justified the statement which is “Customer is king”. Hence, customer engagement is highly increased by creating new strategies for fulfilling the expectations of customers. We at Mtoag provide your effective information about new technologies and mobile along with a focus on the customer’s engagement.